Who I Am
I'm a community builder with over 10 years experience in summit programming, diversity outreach, operations, event production, social media strategy, and partnership development.
FounderMade - Co-Founder & CXO
New York, NY | August 2017 - Present
Train and manage an audience development team of three which aided in doubling summit attendance in 2018 to 3800.
Develop speaker package opportunities in partnership with the sales department which generated an additional $100,000 in sponsorship in 2018.
Lead outreach and speaker management for 40+ speakers per show, and engaged headliners such as Dave Asprey, Huda Kattan, Jay Manuel, Bobbi Brown, Sarah Michelle Gellar, and more.
Identify and develop partnership pipeline with community groups such as Classpass, Spring Place, Regus, The Riveter, Dreamers & Doers, SheWorx and more to increase awareness and attendance surrounding the summits.
Develop KPI’s per audience segment and strategies to deliver on audience growth.
FounderMade - Co-Founder & COO
New York, NY | March 2015 - July 2017
Built consumer product trade show with 10,000+ attendees in two years.
Developed event experience strategy for 12 summits to increase attendee engagement and increase social reach.
Managed all event vendor negotiations and contracts for vertical-specific summits to stay within budget and maintain a minimum of a 60% margin.
Developed and managed HR, production, and finance processes to aid in growing the company to 10 employees.
Google - Senior Glass Guide-Marketing
New York, NY | March 2013 - March 2015
Presented 200+ product demos to global VIP’s, C-level executives, celebrities, and government officials, resulting in 29 brand partnership requests, 30 enterprise sales leads, and 12 media articles.
Coordinated 5 cross-functional field-marketing teams to demo at events such as the Conde Nast Digital Learning Conference and WWD Beauty CEO Summit, resulting in product awareness to over 35,000 potential customers per year.
Managed 9-person mobile team and demo reporting to determine the reach and efficiency of events.
Chosen over 32 other guides to represent Google as a product expert spokesperson on camera for national and international news outlets such as CNN, ITV (UK), and Globo TV (Brazil).
Netroots Nation - Outreach Director
San Francisco, CA | April 2010 – November 2012
Managed the Netroots Nation scholarship program in partnership with Democracy for America, resulting in a 10% increase in applicants per year.
Developed minority and technology conference partnership strategies focused on building awareness, positioning value propositions, engaging online communities, and acquiring attendees for our annual conference.
Improved diversity outreach to Latino/a, Asian, African-American, and LGBT groups, resulting in a 30% increase in minority attendance.
Identified and evaluated new sponsorship opportunities that boosted conference revenue by 5% and sponsor visibility.